What

Simma is a comprehensive fitness tracking platform that integrates with Apple Watch, iPhone, and Garmin devices. The system ingests raw data from wearables and applies advanced motion analysis algorithms to provide detailed insights, including swim stroke technique breakdowns. Beyond data analysis, Simma incorporates an e-commerce layer powered by Stripe, enabling coaches to market and sell personalized training programs directly through the app. The platform spans iOS, watchOS, and web applications, each featuring activity data synchronization and rich, interactive visualizations of user performance metrics.

My Role

Co-founder and CTO, responsible for the technical strategy, architecture and overall development. The role encompassed designing and implementing the event-driven cloud infrastructure, developing the entire React-based web application, and subsequently hiring and managing development teams for various platform elements. Responsibilities extended to product strategy formulation and web application design. The role included managing a multidisciplinary team of iOS developers, data scientists, designers, and both frontend and backend web developers. The role evolved from hands-on development to overseeing technical direction and team leadership as the project scaled.

The Tech I Used

Work done